“I’m sure anyone who reads this article who has been in business awhile has had these times when everything just falls into place and it’s just obvious that you are doing the things you were meant to be doing. This was literally event after event just like that. I attended that domain auction and won! I now owned www.paylesstaxes.com for 1497.00 usd. I’m not even remotely ashamed to share that with any business owners reading this article because can you imagine? I know how many times a day in the United States (how to pay less taxes) is searched and I was able to capture the perfect keyword driven domain! The stars were most definitely aligned!” Damon shares.
Originally, Damon thought he would offer a DIY course to sell to business owners but he found out pretty quickly:
Business owners don’t have time to wear yet another hat in their business.
And virtually everyone is massively resistant to thinking about taxes.
“I may have found the only thing on earth people want to think about less than life insurance.” Damon jokes
It wasn’t just that though. Circling back if you remember Damon has always been a systems and processes guy and the more business owners he did tax strategy calls with the more he started analyzing… “Why do business owners end up being blind sided by tax bills? Why do they pay so much in taxes when the tax code is written to reward them so massively for being entrepreneurs, starting businesses and adding to the economy?”
“The answer was really quite obvious once I started to not only talk with clients but also analyze all of the CPA and accounting firms that already exist in this industry.” Damon says.
He insists that everything is done ass-backwards. He states that he’s never seen such a reactive industry in any of the other businesses he’s analyzed.
Damon shares the quote by Benjamin Franklin “If you fail to plan, you are planning to fail.” He believes the tax and accounting industry has a failing formula that historically looks something like this….
Run your business… maybe keep your books as up to date as possible… send over what you did to your accountant at the end of the year…. Accountant then does the best they can with what the business owner provides… and then says “Here’s how much you owe in taxes.”